Samsung, the titan of consumer electronics, has once again pushed the boundaries of technological innovation with the launch of its new AI-powered 8K and 4K TV lineup in India. This groundbreaking Samsung’s AI Television, which includes the Neo QLED 8K, Neo QLED 4K, and OLED TVs, was unveiled at the ‘Unbox & Discover’ event at Samsung Opera House in Bengaluru, marking a new era in home entertainment.
The flagship Neo QLED 8K TV is a marvel of modern engineering, equipped with the advanced NQ8 AI Gen3 processor. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eight-fold increase in neural networks from 64 to 512. The result is an exceptional viewing experience with crisp details and outstanding clarity, regardless of the input source.
Samsung’s AI Television Picture Technology brings out the finest details with naturalness, including facial expressions and other subtle nuances. AI Upscaling Pro transforms content to closely match the 8K display, while AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports. Real Depth Enhancer Pro adds lifelike depth to the picture, pulling viewers into the scene.
Samsung’s AI Television is equally impressive, with Active Voice Amplifier Pro, which detects background noises and adjusts volume automatically, ensuring precise audio delivery. The integration of Dolby Atmos® further enriches the auditory experience, enveloping the viewer in a soundscape that rivals the visuals in its immersiveness.
The expansive lineup caters to all entertainment needs, with the Neo QLED 4K and the world’s first Glare-Free OLED offering innovations across accessibility, sustainability, and enhanced security powered by AI. The Neo QLED 4K TVs are powered by the NQ4 AI Gen2 processor, ensuring that even the 4K models deliver top-notch performance.
In terms of pricing, Samsung has positioned its AI TVs competitively, with the Neo QLED 8K models starting at Rs 3,19,990. The 4K model TVs are available from Rs 1,39,990, and the glare-free OLED TVs from Rs 1,64,990. These TVs are available for purchase at Samsung’s online store and major retailers, with pre-order options available until April 30.
The features of the QN800D Neo QLED 8K Smart TVs include 8K AI Upscaling, Quantum Matrix Technology Pro, and Samsung Knox Security. The S90D OLED 4K Smart TVs boast OLED HDR, Pantone Validated Color, and Samsung Knox Security. The QN90D and QN85D Neo QLED 4K Smart TVs feature Quantum Matrix Technology, 4K AI Upscaling, Anti Reflection, and Dolby Atmos®, all secured with Samsung Knox Security.
With this launch, Samsung has not only extended its market leadership in India but also set a new standard in visual immersion and sound quality. The company’s commitment to integrating AI across product categories to improve consumers’ lifestyles is evident in these TVs, which have been designed to redefine the home entertainment experience.